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I want to take the next couple of weeks to record an online class on no-code automation (Zapier, Integromat, Parabola).
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This will be the last Automate All the Things of 2019. Who's going to power those connections? Tray with Embedded looks to be the only connector to offer white labeling. Therefore, I expect more and more tools to embed automations natively to increase adoption. Having to use a third party tool like Zapier to connect them to the applications you already use is another hurdle. Slack, Asana, Salesforce and Typeform all have basic automations built into their product. Automation will be part of every SaaS product In 2020, I expect more no-code mobile game to have that success. Apps built on BuildBox have reached top 10 status on the App store. BuildBox is super well positioned here (and they've just launched a free version today). They also don't necessarily need to be extremely sophisticated (Fruit Ninja anyone?). Mobile games account for the majority of new app downloads. One place where no-code can make a real dent in mobile is games. I expect there to be a lot of niche apps and apps built for internal company use cases built without code but none that hit the top 10 in app stores. It doesn't mean that mobile app builders can't be successful-just not to the extent Webflow has with the web. Not to mention that Apple takes a 30% cut on any transaction. How do you convince people to download your application? There is no good discovery process for mobile applications. The biggest challenge on mobile is distribution. Mobile is a completely different beast from the web. There are some contenders: Bubble, Adalo, Buildbox. Given Webflow's success in abstracting front-end development on the web, it should seem obvious a mobile equivalent is coming. Gaming aside, no-code tools for mobile app won't take off Accel partner Arun Matthew at NoCodeConf said that no-code is the next platform shift so clearly, the tide may be turning. With the exception of Airtable, no-code companies have raised very little venture capital.
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Webflow took in a 72M series A after years of profitability and Bubble received a 6.25M seed round after bootstrapping since 2012. Webflow, Zapier, Integromat and Bubble were all profitable companies. If we look at the companies I mentioned above, they've collectively raised very little money. Fundraising was scarce, now potentially plentiful There are no overnight successes in the no-code space. Even Parabola which feels like it's finally getting wind under its wings was founded in 2015. they are all years in the making (something must have been in the air in 2012 because they all share that founding year). But when we look at the tools that broke out - Airtable, Webflow, Zapier, Integromat, Bubble, Tray etc. I get emails every day asking me to try the latest shiny tool. It feels like all of these no-code companies are breaking out of the woodwork suddenly.
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Trends & Predictions No overnight successes
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For today, let's look back on 2019 and tease out some trends for 2020.